- Drew McClellan, Drew’s Marketing Minute
– “Do Less. One of the most tempting aspects of marketing is the
veritable smorgasbord of different marketing tactics that you can toss
into a marketing plan. It’s almost overwhelming.
Many marketing professionals make the very understandable mistake of believing that more is better. But they’re wrong.
You will be vastly more successful if you do less, but do it better.
Pick 3-4 marketing tactics that you think are really going to be valued
by your audience and drive the behavior/action you’re looking for. Then,
figure out how you can do them in an extraordinary way.
100% consistency. 100% relevancy. Do less. But do them better.”
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